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Origins of Metadata
The first application for FM on-air metadata was an outdoor billboard for KZOK radio in Seattle. As Chief Engineer, I was asked by my General Manager Mike Fowler to create an outdoor billboard that would compel passers by to tune into our radio station.
Mike Fowler
1992- The world's first Metadata Software!
Written in Visual Basic by Bob Arnold.
It interfaced with RCS Selector to import the daily program log.
Initially it supported stations playing vinyl, Carts and CD's!
Radio industry publications wrote about the project... Twice! Soon billboards were coast to coast!
Rebuilt Windows Software by Doug Smith, who went on to write TRE
Eventually the billboard project spread across the United States and into Europe
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